India is at the forefront of the rapidly evolving Business Process Outsourcing (BPO) market and is well established as a destination of choice. Having grown manifold in size and matured in terms of service delivery capability and footprint over the past decade, the Indian BPO industry is now at an inflection point and faces a unique opportunity to enhance its roll as a full service, value adding partner.

 

Growing at more than 35 % over the past three years the Indian BPO industry is estimated to be US$ 19 billion out of the US$ 1.6 trillion global business Processing Market and accounts for about 35 % of the total worldwide BPO market . Most horizontal BPO segments (e.g. Customer Interaction and Support, Finance & Accounting, Human Resources, Procurement Services, and Knowledge Service) have matured significantly and account for more than 70% of the Indian BPO Industry. While customer interaction and support (CIS) have been dominant horizontal market segments other service segments like knowledge services are increasingly becoming dominant and our driving the market. It is estimated that the BPO market opportunity of US$ 220 – 280 billion by 2012 and the domestic business process outsourcing opportunity will be of US$ 15 to 20 billion by 2012 . 

 

Vertical specific BPO services and horizontal BPO services are maturing and provide a significant market opportunity. Management Advisory Associates (MAA) with its unique experience in handling BPO (Voice and Non Voice) services has established a centre of excellence for BPO in Mohali to cater to the diverse need of its client base.

 

MAA provides BPO services in the following areas